Website Infrastructure Part One

I hope you enjoyed your holidays. Sorry, I have not been able to write for a while, but now I am back to regular postings.

Infrastructure of your website is a topic that can easily replace sleeping pills, but it is a necessary topic. If you made a diagram or blueprint of what you want your website to do, figuring out what you need will be much easier.

I am sure you have heard ad nausem that "The Money is in the List", so one thing every website needs is an "Opt-In List"form . You can try to design one or have it built for you, or buy it from a service, but it is an absolute necessity. Without any easy way for your visitors to opt in, you can't build a list.

Many websites have chosen a double opt in method. This is where you have the person furnish their e-mail address and other information, and your website sends them a confirming e-mail with a link for them to click on and confirm their information. This is essential for avoiding spam filters and other spam based problems.

In addition, when you send out a mailing to your list, you want those people to look forward to receiving and reading your message. It is a tremendous waste of resources to "e-mail blast" the world! Not to mention a source of potential trouble and problems, that you do not need.

One way to entice people to opt in to your list is to offer them something of value as a "reward" for opting in. Make sure that you are really giving them true value and useful information. This is your big chance to make a great first impression and establish a positive impression in their mind. You will not get a second chance, so carefully consider what you are giving them.

This is just the start of what you must do. Once they join your list, your first mailing must motivate them to action. Then if they take you up on your offer, you need a way to deliver to the item, whether it is a physical product or a "digital" product. If you really want to make money, then once they make that first purchase, you must follow up with another higher priced offer. There are many studies you can read up on, that will tell you that when a person has bought something from you, they are more likely to buy again, if given an opportunity to do so.

What does all that have to do with "Infrastructure"? I am glad you asked, that will bring use to the topic of our next post.........."AUTORESPONDERS".